Compatibility:

WebSite X5 Evo, Pro and Agency, from v.2025.3

Beta Service

Creating a new website can seem like a challenge: which structure to choose, which pages to include, what texts to write, and which images to use? Faced with all these decisions, especially if you have little experience, it’s easy to feel stuck or postpone starting the project.


With MagicSite, however, everything becomes simple and fast. The AI assistant of WebSite X5 guides you step by step: it chats with you, gathers your input, and in just a few minutes transforms your ideas into a complete website. Structure, pages, texts, and images — MagicSite takes care of everything, so you can focus on the most enjoyable part: customizing and giving your project a unique style.


In this guide we will see:


What is MagicSite

MagicSite is an Artificial Intelligence-based assistant integrated into WebSite X5 that helps you create a website based on your needs.


Normally, when you start a new project in WebSite X5, you can:


With MagicSite, however, you have a third option: an interactive chat that guides you step by step. Through this conversation, MagicSite collects the essential information about your project — the type of website you want to create, your preferred style, and the main content — and uses it to automatically generate a structured project.


#tip - For information about the Terms of Use, data processing, and other technical notes, see: MagicSite: questions and answers.


What MagicSite does

During the chat, MagicSite doesn’t just take notes: it interprets your answers and builds a coherent project based on your requests.

Thanks to the knowledge gained during its training, MagicSite follows best practices in various areas (such as web design, usability, and SEO) to create a website that is not only complete in content but also modern and effective.


In particular, MagicSite:

  • Generates a template

Based on the topic, the type of website, and the style chosen from those proposed, MagicSite sets up a template by applying color palettes, fonts, and text styles to give you a project with an already defined visual identity.

  • Sets up the website structure

It creates a navigation map with the main pages (for example Home, About Us, Services, Contacts) and possible subpages, as well as the extra pages that are usually included in a modern website (for example Privacy Policy, Terms and Conditions, etc.).

  • Generates textual content

Based on the information you provided, it writes titles, paragraphs, and descriptions. These are not “random” texts: MagicSite adapts the tone and style to the type of project (blog, portfolio, company website, e-commerce, etc.).

  • Selects images

It selects, directly from the integrated WebSite X5 libraries (free and premium), the images that best match the chosen style, so the project looks complete and professional from the start.

  • Activates advanced features

If required by the type of website, it enables advanced features such as contact forms, e-commerce cart, and blog, in order to deliver a complete and functional project.

  • Delivers a ready-to-edit project

Once the generation is complete, MagicSite opens the project in the classic WebSite X5 editor. From there, you have full freedom to customize: you can change texts, replace images, modify the structure, or adjust the graphic style.


How to use MagicSite

Using MagicSite is very simple: just start a new project in WebSite X5 and choose to rely on AI instead of a predefined or empty template.

  • Start a new project

Open WebSite X5, click New Project, and select MagicSite from the available options.

  • Chat with the assistant

An interactive chat opens: answer freely the proposed questions. There are no restrictions, but the more details you provide, the more the generated project will fit your needs. For this purpose, the guide How to get the most out of the MagicSite chat provides some useful tips.

  • Confirm the style and map

MagicSite suggests some graphic styles and a page structure. You can confirm or modify these choices before the generation.

  • Wait for the generation

The AI analyzes all the collected material and creates the project: template, structure, texts, and images. Just a little patience and it’s ready.

  • Customize the result

The project opens in the classic WebSite X5 editor. From here you can freely modify every detail (template, pages, texts, images, etc.) and proceed with publishing. For more information, see How to customize a project created with MagicSite.


#tip - If you stop the chat with MagicSite before the website generation, you can resume it later. For more information, see Resume or start a new chat.


Available generations

Each time you start MagicSite to create a new project, one generation is used. A generation corresponds to the entire process that takes you from the initial chat to the automatic creation of the complete website.


WebSite X5 includes a certain number of free generations, which varies depending on the edition used:

  • Evo → 2 generations included
  • Pro → 3 generations included
  • Agency → 5 generations included


The trial version of WebSite X5 also offers 2 free generations so you can test the service.


Interrupted generations are not lost: you can resume them later and complete the website creation without consuming new ones (see the guide Resume or start a new chat).


When the included generations are used up, you can purchase additional ones using WebSite X5 Credits.

When you click to start MagicSite, the program automatically checks the availability of generations: if none are left, you’ll be asked whether you want to purchase a new one, with the required Credits being deducted from your balance.


Why use MagicSite

MagicSite is designed to make website creation faster, easier, and accessible to everyone, even to those without specific experience.


Here are the main advantages:

  • Time saving

In just a few minutes, you get a complete project with structure, template, texts, and images ready to use.

  • A concrete starting point

You don’t have to face the “blank page”: MagicSite immediately provides you with a solid foundation to build on.

  • Quality guided by best practices

The AI takes into account the fundamental principles of web design, usability, and SEO, so the generated website is modern and functional from the start.

  • Total flexibility

Nothing is final: every element — texts, images, structure, and template — can be modified in the classic WebSite X5 editor.

  • Boost to creativity

With a ready-made draft, it’s easier to focus on customizing the details and giving your website a unique identity.


In conclusion, MagicSite does not replace your creativity but provides you with an intelligent starting point that you can transform and adapt as you wish, making it even easier and faster to create a website perfectly suited to your needs.